YOU’LL FIND SOME MARKETING TIPS HERE
You’ve probably heard a lot of buzz about video marketing which is simply the use of video to promote your company’s products or services. There’s lots of evidence to indicate video marketing is worthy of the hype. Here are three reasons you should give it a...
Everybody loves a good story, right? What if you told sales prospects the true-life story of saving your customers’ bacon with your products or services? That’s what a case study does—it gives you some bragging rights, the chance to show how your offering...
How to Generate More Leads with Free Downloads from Your Website A clever client of mine recently tagged “Give More, Get More” as the slogan for his new promotional products website; I thought it an apt choice for both his company and this article. The fact...
ZZzzzzz. That’s the reaction I often get when I recommend customer newsletters to business owners, but only from those who don’t use them. The ones who do, know promoting to their customer base brings in the income. Here’s why: 1. Higher Open Rate An...
In 1991, there was one website on the Internet; today there are nearly a billion—that’s a heckuva lot of content. Per theNielsen Norman Group, users decide whether or not to exit a webpage within 10 seconds. If they do stay, they are likely to leave in the...
Perhaps you’ve already seen these apt quotes which are scattered about the web. Here are 10 that speak volumes and pertain to content. I’ve listed them in no particular order: “Consumers do not buy products. They buy product benefits.” —David Ogilvy “If you...
Whether writing the Next Great American novel or a company newsletter, a writer must do his homework first. For copywriting, it is paramount. When I write copy for a client, depending on the job, my objective might be to engage the reader or elicit a...
Considering we can all sit at a keyboard and write, why hire a professional? Here are the benefits: ROI: Like so many things in business, it’s a matter of cost and return on investment. If you are a business owner or executive in need of written...
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